United CEO Apologizes Again, Promises Changes

CHICAGO, IL — A day after settling a lawsuit with injured passenger Dr. David Dao for an undisclosed amount of money, United Airlines issued another video apology promising changes to come. In the message, CEO Oscar Munoz called the April 9 passenger-dragging a "shameful incident" and vowed to win back customers' trust. He apologized again but acknowledged "sorry simply doesn't go nearly far enough to address the shocking way one of our passengers was treated that day."

Munoz, who has said he will no longer chair the airline's board in 2018 as originally planned, called the incident a "turning point," vowing to follow his words with "meaningful actions."

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Although United originally called Dao "aggressive" and called the actions of aviation police as "minimal but necessary force," a contrite Munoz again apologized for the airline's role and touted changes to come, such as offering passengers incentives of up to $10,000 for giving up their seats on overbooked flights, no longer removing passengers after boarding and discontinuing the use of law enforcement to remove passengers.

Munoz said the incident "happened because policies were placed ahead of our shared values, and procedures got in the way of what we know is right ... This is just the beginning of how we earn back your trust."

• Check Out United Airlines' Policy Changes Outlined In The Full Review And Report Concerning Flight 3411

WATCH: United CEO Oscar Munoz talks changes, apologizes again:

More Patch United coverage:

United Passenger, Airline Reach Confidential Settlement In Dragging Incident: The deal comes the same day as the Chicago-based company released its report on the events aboard flight 3411.

Dead Giant Rabbit On United Flight Creates New Problem For Airline: The animal died while traveling in the cargo hold of a flight headed from London to Chicago.

Crew Members Will Be Booked 60 Minutes Before Departure Under New Policy: The policy comes after passenger Dr. David Dao was dragged off a flight and left bloodied when he did not give up his seat for a crew member.

United's Image Takes Online Beating In Memes, Comments: Social media reaction to video footage of a passenger being dragged from a full flight Sunday night has been swift and merciless.

United Airlines CEO Oscar Munoz in 2016 (photo by Richard Drew | Associated Press)